ReachOut documentation

ReachOut documentation

Last updated: 5th September 2023

ReachOut Marketing

ReachOut Marketing services

Once subscribed, our team of digital marketing experts will be your implementation team. We won't just implement your web pages and email campaigns, but we will be your database consultant, marketing officer and advisor along the way.

Web landing pages and web sites

ReachOut Marketing has been implementing landing pages, web apps and web sites for customers for the past 10+ years. We have served customers with up to 90M page views / month and complex publishing procedures.

Web implementation

We have a web technology stack of preference that we tend to standardize in our offering. We believe in standard, best practices to speed up execution and focus our output on reliability.

We regularly deploy landing pages and web applications using:

  • React / Next.js
  • Tailwind CSS
  • ReachOut library
  • Vercel
  • PostgreSQL

We also work with many large-scale WordPress sites both used as a headleass CMS and a React frontend or as a full site.

Our scalable deployments include using serverless databases like AWS Aurora, PlanetScale and more.

Email marketing

ReachOut Marketing designs and develops email templates using HTML/CSS or MJML or in some cases templates that customers can edit visually in Stripo.

Our emails are fully personalized and use Liquid to add a further layer of personalization that includes IF cycles to leverage re-usable blocks of content rendered based on conditions.

We have many years of experience in the publishing industry and are keen to bring those to the table too. Publishing content on a schedule and releasing it across email newsletters and web sites is an excellent content strategy and we can help with that too. Our unique Email Newsletter touch point type helps our customers connect a recipient list and a content table to drive fully automated newsletters that pull content from two tables at once. An efficient system for multi-channel publishing is the key to consistence and ultimately trust and brand building.

Email touch points are created and configured in ReachOut and all the triggers set up for automation and filtering.